Post by account_disabled on Feb 20, 2024 6:32:06 GMT
Alsea AC Foundation, the social arm of the renowned restaurant operator, Alsea, has promoted the Va Por Mi Cuenta Movement for more than a decade, with which it seeks to combat one of the most pressing contemporary problems in Mexico and the world: poverty food. As a note from the newspaper El Economista points out , nearly 8 million people in Mexico suffer from food insecurity, with the state of Tabasco being the entity with the highest number of people with this condition. Hence the prevailing need to implement practices that generate impact to change this situation. In this sense, one of the fundamental pillars of the Alsea AC Foundation is to promote food security, which is why, on October 16, 2012, it gave life to the Va por Mi Account Movement, with the aim of helping people in situations of food poverty. , focusing especially on boys and girls; and, also, pregnant and breastfeeding women in 2020. The Movement has stood out in the restaurant industry as one of the most significant campaigns to combat hunger, connecting emotionally with clients, consumers and collaborators of Alsea and its brands. Important achievements were achieved this year! Here we tell you every detail! The Alsea AC Foundation's It's My Own Movement combats food insecurity. Joining forces and breaking records for food security To date, the Going on My Own Movement has achieved extraordinary results.
They have raised more than 300 million pesos and have provided more than 6.5 million meals. In addition, they have collaborated with more than 12 organizations that work tirelessly in the fight against hunger. In 2022, the Movement's fundraising campaign broke records by reaching 38 million pesos, equivalent to more than one million nutritious meals for the vulnerable population in Mexico. Thanks to these achievements, in 2023, the campaign will continue to Chile Mobile Number List operate 22 soup kitchens that provide nutritious food to more than 6,000 children daily, as well as supporting the National Network of Food Banks, impacting more than 1.7 million people. To achieve these achievements, the active collaboration of Alsea brands plays a fundamental role. Annually, the commitment of Alsea employees, from the corporate headquarters to each restaurant, is essential to make fundraising objectives a reality. This is materialized through the sale of solidarity products and the support of customers, who join this cause through direct donations and the acquisition of specifically selected products. Under this understanding, these figures not only reflect the generosity of the people and companies that have supported the Movement, but, in short, they highlight the firm commitment of the Alsea AC Foundation in the fight against food poverty.
The work of our brands is key to materializing the results of the fundraising campaign through the sale of products with a cause, thanks to the fact that our collaborators identify and take ownership of the campaign, helping to boost the participation and support of the customers, who join this noble cause, with direct donations, and the purchase of the selected products.” Ivonne Madrid, director of Alsea AC Foundation Multiplying Impact: Strategic Alliances As Ivonne Madrid, Director of the Alsea AC Foundation, pointed out in an interview, alliances are a key element to ensure that the Va Por Mi Cuenta Movement achieves a greater impact. Among the strategic allies that support this cause, organizations such as Comedor Santa María AC, Fondo para la Paz IAP, Save the Children, Huellas de Pan AC, and others stand out. These valuable organizations operate the 22 children's soup kitchens where nutritious food is provided to people in vulnerable situations. In a gesture of support and solidarity, the Va Por Mi Cuenta Movement began 2023 with a donation of 10 million pesos to one of its main allies, Save The Children, to support the operation of community kitchens in the State of Sinaloa. As can be seen, these alliances allow a combination of resources, knowledge and experience that enhance the impact of individual efforts. By joining forces, a synergy is achieved that not only increases the effectiveness of aid programs, but also expands the reach of charitable initiatives. Ivonne Madrid and Inaaagold A Movement Looking Towards the Future On the horizon of 2023, the Va Por Mi Account Movement plans to challenge its own achievements from the previous year. The current fundraising campaign spans an impressive network of more than 2,200 restaurants and runs until November 30, 2023. The goal is clear: involve a growing number of people in the cause, seeking to achieve lasting change that benefits countless families. This commitment, supported by Fundación Alsea, AC, and backed by the joint efforts of allies and Alsea brands involved, has the potential to become a successful example, not only locally but also internationally.
They have raised more than 300 million pesos and have provided more than 6.5 million meals. In addition, they have collaborated with more than 12 organizations that work tirelessly in the fight against hunger. In 2022, the Movement's fundraising campaign broke records by reaching 38 million pesos, equivalent to more than one million nutritious meals for the vulnerable population in Mexico. Thanks to these achievements, in 2023, the campaign will continue to Chile Mobile Number List operate 22 soup kitchens that provide nutritious food to more than 6,000 children daily, as well as supporting the National Network of Food Banks, impacting more than 1.7 million people. To achieve these achievements, the active collaboration of Alsea brands plays a fundamental role. Annually, the commitment of Alsea employees, from the corporate headquarters to each restaurant, is essential to make fundraising objectives a reality. This is materialized through the sale of solidarity products and the support of customers, who join this cause through direct donations and the acquisition of specifically selected products. Under this understanding, these figures not only reflect the generosity of the people and companies that have supported the Movement, but, in short, they highlight the firm commitment of the Alsea AC Foundation in the fight against food poverty.
The work of our brands is key to materializing the results of the fundraising campaign through the sale of products with a cause, thanks to the fact that our collaborators identify and take ownership of the campaign, helping to boost the participation and support of the customers, who join this noble cause, with direct donations, and the purchase of the selected products.” Ivonne Madrid, director of Alsea AC Foundation Multiplying Impact: Strategic Alliances As Ivonne Madrid, Director of the Alsea AC Foundation, pointed out in an interview, alliances are a key element to ensure that the Va Por Mi Cuenta Movement achieves a greater impact. Among the strategic allies that support this cause, organizations such as Comedor Santa María AC, Fondo para la Paz IAP, Save the Children, Huellas de Pan AC, and others stand out. These valuable organizations operate the 22 children's soup kitchens where nutritious food is provided to people in vulnerable situations. In a gesture of support and solidarity, the Va Por Mi Cuenta Movement began 2023 with a donation of 10 million pesos to one of its main allies, Save The Children, to support the operation of community kitchens in the State of Sinaloa. As can be seen, these alliances allow a combination of resources, knowledge and experience that enhance the impact of individual efforts. By joining forces, a synergy is achieved that not only increases the effectiveness of aid programs, but also expands the reach of charitable initiatives. Ivonne Madrid and Inaaagold A Movement Looking Towards the Future On the horizon of 2023, the Va Por Mi Account Movement plans to challenge its own achievements from the previous year. The current fundraising campaign spans an impressive network of more than 2,200 restaurants and runs until November 30, 2023. The goal is clear: involve a growing number of people in the cause, seeking to achieve lasting change that benefits countless families. This commitment, supported by Fundación Alsea, AC, and backed by the joint efforts of allies and Alsea brands involved, has the potential to become a successful example, not only locally but also internationally.
