Post by heycrush5500 on Jan 18, 2024 11:14:43 GMT
You've heard the statistics. 47% of American internet users start their product searches on Amazon. 35% start on Google. Google used to be online shoppers' favorite place to search for things, but Amazon has become the dominant e-commerce search engine. Now, I get it, this is kind of compelling. We're seeing a shift in the ways your prospects search for products online. While 35% of Google product searches convert into transactions within five days, only 20% of Amazon product searches do the same. The average time between a Google product search and a purchase is 20 days. It's 26 days on Amazon. So not only do Shopping ads work, but they also work fast. However, effectiveness is not a given. If you want to get returns, you need to optimize your Google shopping feed.
What is a Google Shopping Feed? Shopping campaigns work differently than search campaigns. While search advertisers bid on keywords and therefore determine which search queries trigger their text ads, shopping advertisers have no direct control over which search queries trigger their Shopping ads. Instead, Google crawls Shopping advertisers' websites and feeds to determine which ads are relevant to a given search query. The relevance Special Database of your ads, then, depends on the strength of your Google Shopping feed . What is a shopping feed? Your Google Shopping feed is a spreadsheet that describes and organizes your product catalog in such a way that Google can easily crawl it and index the information it needs. This should sound familiar: Feed optimization works similarly to SEO. In both cases, you provide relevant information with the intention of appearing when people Google search for particular queries.
Shopping advertisers who sell only a handful of products should feel free to create their feeds manually in Google Sheets. Those who sell hundreds or thousands of products need to use an app or service that can crawl their websites and automatically generate their feeds in a Google-friendly way. How to Optimize Your Google Shopping Feed For this section, we'll look at the main elements of your Google Shopping feed and provide basic optimization tips. To make sure these tips are as reliable as possible, I spoke with Kelly McGee and Sam Drane, two experts on our Managed Services team who consistently generate returns for their eCommerce clients. But first, let's address the topic you're about to look at: When creating your feed, there's no such thing as too much information . Describing your products in greater detail will only increase the relevance of your ads. Conversely, the less information you provide, the less precisely Google will be able to match your ads to search queries. Product title Your product title is the blue hyperlinked text at the top of your shopping ad. Your product title is your top priority .
What is a Google Shopping Feed? Shopping campaigns work differently than search campaigns. While search advertisers bid on keywords and therefore determine which search queries trigger their text ads, shopping advertisers have no direct control over which search queries trigger their Shopping ads. Instead, Google crawls Shopping advertisers' websites and feeds to determine which ads are relevant to a given search query. The relevance Special Database of your ads, then, depends on the strength of your Google Shopping feed . What is a shopping feed? Your Google Shopping feed is a spreadsheet that describes and organizes your product catalog in such a way that Google can easily crawl it and index the information it needs. This should sound familiar: Feed optimization works similarly to SEO. In both cases, you provide relevant information with the intention of appearing when people Google search for particular queries.
Shopping advertisers who sell only a handful of products should feel free to create their feeds manually in Google Sheets. Those who sell hundreds or thousands of products need to use an app or service that can crawl their websites and automatically generate their feeds in a Google-friendly way. How to Optimize Your Google Shopping Feed For this section, we'll look at the main elements of your Google Shopping feed and provide basic optimization tips. To make sure these tips are as reliable as possible, I spoke with Kelly McGee and Sam Drane, two experts on our Managed Services team who consistently generate returns for their eCommerce clients. But first, let's address the topic you're about to look at: When creating your feed, there's no such thing as too much information . Describing your products in greater detail will only increase the relevance of your ads. Conversely, the less information you provide, the less precisely Google will be able to match your ads to search queries. Product title Your product title is the blue hyperlinked text at the top of your shopping ad. Your product title is your top priority .
